Karat - Helping Creators With Money

Overview

Karat engaged with us to ensure their cold outbound operation maintained world-class performance while scaling volume.

The team at Karat had already found cold email to be an extremely promising channel, and had developed an operation to generate and clean prospect data, send cold email, and analyze the results. Their concern was that their operation could not scale quickly enough to hit their target growth metrics.

We helped Karat scale all facets of their cold outbound operation such that it managed to maintain the excellent metrics the team discovered at hundred of emails per month at volumes north of 20,000 emails per month.

Cold email was the primary growth channel that helped Karat raise a $26 million Series A six months after our engagement started.

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