About us - Experienced, curious operators

Growth is the result of hundreds upon hundreds of compounded learnings. We help you learn efficiently and teach your team best practices along the way.

Pacaya Digital was started in desperation in May 2017 after a three month backpacking trip through Central America. Broke, unemployed, and living in a converted San Francisco mudroom, Drake decided the best thing to do was to start a business as his primary source of income. He had no experience, no leads, and only the vaguest idea of what he was doing.

While it hasn't always been the smoothest ride, in the 7+ years since, we've managed to help dozens of clients grow their businesses. From building out sales and marketing automations to designing and developing websites, we've done it all and are excited to help you next.

Underpaid employees
1
Furballs
2
Vacation days
0

Our beliefs - Do something good today

We see technology as an efficiency layer to improve meaningful relationships. Whether your product helps keep businesses running, addresses loneliness in elderly pets, or draws carbon out of the atmosphere, we believe that technology is secondary to the people and planet whose problems you're solving for.

  • Simplicity. We strive to deliver solutions that abstract away complexity and empower creativity.
  • Patience. Solving problems with teamwork can be frustrating. We aim to be a calm, positive presence as a partner.
  • Compassion. Business is relationship. We listen, relate, and provide help for our clients and their customers.

Leadership

  • Drake Ballew

    Founder / Operator

Team

  • Leeloo

    Senior Hardware Analyst

  • Akira

    Quality Assurance Associate

From the blog

We often write guides and articles to help you better understand a problem or solution, in case you can solve it yourself.

1 + 1 ≠ 3

An update to a common metaphor for describing teams.

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A/B Testing & Shit Sandwiches

A short blog post on a common misconception among startup founders.

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Tell us about your project

Our home

  • San Francisco
    166 Geary St, Suite 1500 #1710
    San Francisco, California 94108