Kiva.org - Microloans That Change Lives
We helped Kiva transition to Iterable and plug technical implementation holes in the customer journey.
- Categories
- Finance, Marketplace
- Year
- Service
- Marketing automation
Overview
Kiva initially engaged with Pacaya in advisory capacity as they transitioned away from a legacy ESP to Iterable. After troubleshooting their initial setup, we tied things up and then re-engaged a year or so later.
In our second engagement with Kiva, we augmented their email operations staff, helping the team solve technical implementation problems in the email and in-app portions of their customer journey.
Projects we worked on in this capacity included overhauling their marketing email templates, transitioning API-triggered notifications to event triggers, developing a consistent reporting framework for performance across the customer journey, and more.
Tools
- Iterable
- HTML/CSS
- PostgreSQL
"Pacaya provided clarity to our team in a time of such ambiguity. They are experts in everything Iterable, as well as general email marketing best practices."
Growth Product Manager
- Churn rate
- 20%
- Uninstalls
- 5x
- App store rating
- 2.3
- Pending lawsuits
- 8